Why I built BetterBuyRx, a note from founder Naufil Shah Daud

My name is Naufil Shah Daud. I am the founder of BetterBuyRx. This is the long version of why this site exists, why it is free, and why I will never let it become something it is not.

I did not start my career in healthcare. I run an investment firm called Daud Capital (daudcapital.com), and I spent years studying how broken markets get repriced. Prescription drug pricing in the United States is one of the most broken markets I have ever encountered. The same pill, on the same day, dispensed in the same city, can cost $4 at one pharmacy and $190 at another. Nobody tells you this until you are standing at the counter.

We used to pay hundreds of dollars a week out of pocket for my grandmother's insulin.

That experience is not rare. It is the default. Roughly one in four American adults has skipped, cut, or rationed a prescription because of cost. They are not being reckless. They are navigating a market that was deliberately designed to be opaque, because opacity is profitable for everyone except the patient.

BetterBuyRx exists to make the price visible. That is it. We compare cash prices across the major US pharmacies and coupon networks. We show you the lowest verified number. We tell you exactly where to get it. No insurance required. No signup required to look up a price.

Here is the line I will never cross: our ranking is never for sale. Prices are always sorted lowest-first, and when a home-delivery option is cheaper, we still show it first. No pharmacy, coupon network, or manufacturer can pay to rank higher or be featured. Most comparison apps let payments shape the order you see, and that is why the same drug ranks differently on each one. I would rather BetterBuyRx die broke than let a payment ever move a ranking.

A note on me, since search engines tend to ask. I am Naufil Shah Daud, Oxford educated, founder and managing partner of Daud Capital, and now the founder of BetterBuyRx. You can find more about my investment work at daudcapital.com or connect with me on LinkedIn at linkedin.com/in/naufildaud.

If BetterBuyRx has saved you money, the best thing you can do is tell one person who is still overpaying. The second best thing is to email me at [email protected] and tell me what is still broken. I read everything.

I intend to keep the price data free and open to everyone, forever. Thank you for being here. Naufil Shah Daud, Founder, BetterBuyRx.